Ujjivan Small Finance Bank Introduces “Ivory” for Its Affluent Customers

Bhopal : Ujjivan Small Finance Bank has launched a new banking program, Ivory, designed specifically for India’s affluent segment. The Ivory program combines services tailored to specific financial needs with lifestyle privileges, offering enhanced transaction capabilities, global access, and fee-free core banking transactions and services.

Developed based on extensive consumer research, Ivory addresses the needs of customers seeking financial solutions that align with their lifestyle aspirations. The offering blends digital banking with thoughtfully curated experiences, including entertainment and dining benefits.

The Ivory membership, in association with Club Marriott, provides access to a wide range of hospitality benefits, including dining and stay privileges at over 350 leading Marriott hotels across the Asia-Pacific region. The membership also includes airport lounge access, global acceptance, and a premium metal debit card with higher transaction limits. Customers receive annual OTT subscriptions, quarterly BookMyShow vouchers, and additional reward points on qualified transactions, which can be redeemed for purchases across leading lifestyle and retail brands. Additional benefits include fee-free core banking services and a dedicated relationship manager for personalized financial planning and ongoing support for every member.

Commenting on the launch, Mr. Hitendra Jha, Head – Retail Liabilities (TASC & TPP), Ujjivan Small Finance Bank, said,
“Today, affluent customers face several barriers to accessing superior banking services. Many encounter high balance requirements, inconsistent service, and generic reward programs that do not align with their lifestyle. Ivory addresses these challenges through carefully curated benefits, a dedicated relationship manager, and fee-free core banking transactions and services—designed to deliver a seamless customer experience.”

The Ivory program reinforces Ujjivan Small Finance Bank’s commitment to enhancing retail banking. Beyond premium features, it reflects the bank’s focus on strengthening customer trust, fostering long-term relationships, and celebrating every milestone in the customer journey.