The Incredible Rise of Makhana: How This Desi Snack Became India’s Superfood Star

• According to Formlé’s Healthy Snacking Report 2025, 65% of people named makhana as their favorite superfood.

• Over 55% of consumers now seek preservative-free snacks, while 52% prefer resealable and eco-friendly packaging.

• Around 45% of consumers like on-the-go snacks such as bars or dry fruit-based desserts.

• Among savory options, flavored dry fruits and makhana are the top choices.

National
Formlé has released its much-anticipated Healthy Snacking Report 2025, and it clearly indicates that makhana has emerged as India’s most loved superfood. According to the report, 65% of respondents listed makhana as their top healthy snack. The report was launched at the Indian Healthy Snacking Summit 2025 and captures the evolving snacking habits of Indians across various age groups, cities, and professions.

Today’s consumers are not eating out of habit or taste alone. Over 55% say they now prefer preservative-free snacks—products free from chemicals or additives. For 52% of people, packaging is also a key factor—they prefer resealable, eco-conscious packaging. Among salty snacks, roasted and flavored dry fruits lead the preference charts. 36% of respondents picked them as their top choice, and 19% chose makhana specifically. Its growing popularity is also linked to the government’s announcement in the 2025–26 budget to establish a dedicated Makhana Board in Bihar.

While new snacking options are gaining popularity, traditional favorites still hold their ground. 14% of people still prefer chips and wafers, 10% opt for traditional namkeens, and 9% go for multigrain snacks like khakhra. A noticeable shift is also seen in sweet snacking habits. While chocolate remains popular, nut-based and healthier flavors like peanut butter, hazelnut, and pistachio are being chosen more frequently.

In today’s fast-paced lifestyle, about 45% of consumers want snacks that are convenient and portable, like dry fruit-based desserts or energy bars. Especially in urban areas, working professionals are leaning towards options that are both healthy and hassle-free.

Formlé’s Co-founder Akash Sharma stated, “This year’s report clearly shows that people are now snacking with intention, not just habit. They want both taste and health. At Formlé, we create snacks that are both delicious and guilt-free.”

The way people shop is also changing. While many still buy from physical stores, quick-commerce platforms and social media recommendations are encouraging people to try new products. Gen Z and millennials are leading the way—ordering snacks online twice as often as older generations (43% vs 28%). Meanwhile, trust in local brands is growing in smaller towns. These brands may not invest heavily in advertising, but they’re winning consumers through quality and local relevance.

In conclusion, India’s snacking habits are evolving toward more mindful choices. While taste remains important, health and responsibility are now equally valued—and makhana has emerged as the biggest star of this conscious snacking revolution.