Myntra Makes Raksha Bandhan Shopping More Special with Over 3 Lakh Styles
New Delhi – Myntra has launched its dedicated Rakhi Store on the occasion of Raksha Bandhan. This store features over 3 lakh styles across ethnic wear, footwear, beauty and personal care, gourmet hampers, accessories, and co-branded gift hampers from more than 2,500 brands. It also offers an exclusive section called ‘Rakhi Under ₹999’, where customers can shop for festive items for Raksha Bandhan.
For the first time, over 15 brands have launched co-branded Rakhi gift boxes on Myntra, 10 of which are exclusively available on the platform. These co-branded hampers include collections from brands like Manyavar, Vasstramay, Accessorize London, Ishin, Biba, Tommy Hilfiger, RawFruit, and Suta. Premium gift boxes like Andamen x Salvatore Ferragamo are also part of the collection, showcasing a fine blend of Indian craftsmanship and international style.
Additionally, Myntra has expanded its beauty and personal care segment to offer over 3,000 festive-ready gifting options. These include gift bundles from premium brands such as Forest Essentials, Jean Paul Gaultier, Clinique, and Dyson.
According to early trends, ethnic wear is witnessing the highest demand. Women’s kurtas, sarees, and fusion styles, along with men’s kurta sets and Nehru jackets, are expected to be top sellers. To complete their festive shopping, customers are showing high interest in footwear and accessories, especially juttis, embellished sandals, watches, and handbags. The beauty and personal care segment is also seeing strong demand, particularly for gift boxes, grooming kits, and perfumes.
Gifting-focused categories such as designer bags, premium watches, and skincare hampers are drawing customer attention toward luxury and premium brand segments. The most in-demand brands at the Rakhi Store include Giva, Indo Era, Ritu Kumar, House of Pataudi, Under Armour, Nike, Adidas, Guess, Ralph Lauren, Roberto Cavalli, Forest Essentials, Dyson, and Maybelline.
In cities like Bengaluru, Delhi, and Mumbai, customers prefer M-Now for last-minute gift shopping. With this service, they can receive delivery of over 300 Rakhi styles and 800+ gift options within just 30 minutes. Premium brands available through M-Now delivery include Calvin Klein, Mango, Hidesign, Ray-Ban, Da Milano, and Tommy Hilfiger.
Data from previous festivals shows that Tier-2 and smaller cities play a significant role in boosting festive shopping. For this season, Myntra has strengthened its regional collection, focused on festival-related storytelling, and promoted creator-led discovery in local languages. Additionally, tools like local search are helping customers in even the remotest parts of the country easily find their desired products.
