Škoda Auto India Celebrates Silver Jubilee with Record 107% Sales Growth in 2025

2025 proved to be a milestone year, guided by clear business priorities and execution, anchored on the pillars of differentiation and trust.
Product momentum: Strong response to Kylaq, sustained demand for Kodiaq, Kushaq and Slavia, and an enthusiastic reception for the Octavia RS.
Network growth: Expanded to over 325 customer touchpoints across 183 cities.
Customer-first focus: Multiple initiatives launched to further enhance customer delight.

Udaipur: Škoda Auto India has described 2025 as the most significant year in its journey in the country. Celebrating its 25th anniversary in India, the brand achieved its strongest-ever sales performance. Škoda Auto India closed 2025 with sales of 72,665 cars, marking a 107% year-on-year growth compared to 35,166 units sold in 2024. This outstanding performance makes 2025 the most successful year in Škoda Auto India’s history, highlighting rapid progress across products, markets, and customer touchpoints.

Commenting on the milestone year, Ashish Gupta, Brand Director, Škoda Auto India, said:
“The year 2025 will always remain special for us. It marks our 25th anniversary in India, and we witnessed the year with our strongest and most diverse product portfolio so far, along with our largest-ever network and market presence. All of this, combined with the trust and affection of our customers, has made it our most successful year in India. The overwhelming response to Kylaq, continued appreciation for Kodiaq, and the excitement around the return of the Octavia RS further strengthen the emotional bond customers share with the brand. At the same time, Kushaq and Slavia—products that began our India 2.0 journey—continue to see strong demand. As we step into 2026, we look forward to carrying this momentum ahead with a renewed product offensive, enhanced sales and aftersales initiatives, and an even sharper focus on expanding our reach and getting closer to our customers.”

Sustaining the Momentum

Škoda Auto India’s performance in 2025 was built on a focused product and network strategy. Kylaq emerged as a key growth driver, significantly improving brand accessibility, while limited editions of Kushaq and Slavia added freshness and value across the lineup. The Kodiaq strengthened Škoda’s presence in the premium SUV space, and the return of the Octavia RS reignited the brand’s performance legacy.
During the year, Škoda Auto India also crossed the milestone of selling over 200,000 locally manufactured cars since 2021, while expanding its reach to more than 325 customer touchpoints across 183 cities, reinforcing its commitment to delivering European engineering across India. A major part of this network expansion was achieved with long-standing dealer partners, along with new partners who bring a proven track record of customer-centricity.

Creating Differentiation

Beyond products, 2025 saw Škoda Auto India sharpen its brand voice through compelling storytelling, cultural relevance, and customer-first experiences. India became the first major Škoda market globally to complete 100% network rebranding with the updated corporate identity and design, delivering a consistent and modern brand experience.
The appointment of Ranveer Singh as Škoda Auto India’s first brand superstar marked a major leap in customer communication, injecting youthful energy and cultural connection into the brand. Toward the end of the year, the momentum continued with the ‘Fans, Not Owners’ campaign, celebrating the deep emotional bond people share with Škoda beyond ownership. The brand also collaborated with internationally acclaimed sitarist Rishab Sharma for the Octavia RS campaign, adding a modern and emotive approach to performance storytelling and connecting with new audiences.

Strengthening Trust

Škoda Auto India further strengthened its service ecosystem by expanding its combined sales and aftersales workforce at dealerships to over 7,500 professionals, supported by more than 25,000 training days during the year. The brand introduced enhanced ownership benefits, including extended standard warranty across the range and feature-led value upgrades, aimed at reducing ownership costs and improving the overall service experience.
Several initiatives reinforced trust in the brand’s engineering capabilities, including the Škoda Leh Expedition, which was recognized by the India Book of Records and Asia Book of Records as the largest convoy to reach Umling La—then the world’s highest motorable road. In another landmark achievement, the Kodiaq became the first petrol-powered SUV to reach the North Face Base Camp of Mount Everest.

As Škoda Auto India steps into 2026, the brand remains focused on building upon the strong foundation laid during its silver jubilee year—introducing new products, enhancing sales and aftersales initiatives, deepening market penetration, and continuing to listen to and grow alongside its customers.