GURU RANDHAWA LAUNCHES 24HS FITNESS: A NEW-AGE MOVEMENT TO REDEFINE INDIA’S FITNESS CULTURE
New Delhi: India witnessed the unveiling of a revolutionary fitness brand as music icon Guru Randhawa stepped into the wellness space with the launch of 24Hs FITNESS. The exclusive event, held at Hotel Le Meridien, New Delhi, was attended by leading media professionals, digital creators, and members of the fitness industry-marking the official beginning of a next generation fitness movement in india
At the core of this brand lies a bold vision to redefine how india experiences fitness. With immersive gym design, elite training zones, and an unapologetically aesthetic identity, 24Hs FITNESS promises to deliver a workout environment that’s not just effective, but also emotionally and visually inspiring.
The event featured a cinematic teaser, a powerful ‘logo reveal’ on stage, and detailed 3D walkthroughs of upcoming gyms offering guests a first-hand experience of the brand’s design language, energy, and premium ambience. The leadership team took the opportunity to share the philosophy behind the brand, emphasizing its mission to create aspirational fitness destinations for the new-age Indian consumer.
The first 24Hs FITNESS gym to open its doors will be in Kirti Nagar, Delhi, marking the brand’s operational debut. The flagship facility, however, is coming up in Paschim Vihar, which will house the brand’s corporate headquarters and serve as the central hub for all franchise operations, innovation, and strategic expansion.
Another premium outlet in Ashok Vihar is nearing completion and will follow shortly as part of the brand’s Delhi-NCR expansion plan. Two additional locations are currently under final discussion.
Franchise inquiries will officially open in January 2026, as the brand targets an ambitious rollout of 100 premium gyms across India by 2030, covering both metro cities and high-growth Tier 2 markets.
Speaking at the event, Guru Randhawa, Co-Founder and Brand Ambassador, shared
“Fitness is personal to me. With 24Hs FITNESS, I’ve poured that passion into a space that speaks the language of today’s generation. This is more than a gym-it’s an experience, a lifestyle, and a reflection of who we are when we choose to become better every day.”
Kshitiz Kohli and Amit Kaushik, both Co-Founders of 24Hs FITNESS, bring years of business leadership and strategic execution to the table
“We are not just building fitness centers-we are shaping India’s next cultural movement
in wellness,” said Kshitiz Kohli.
“Our focus is on delivering premium fitness experiences that inspire consistency, pride, and personal growth,” added Amit Kaushik.
