Bolt is now ‘GoBolt’: A New Identity, A Fresh Beginning

Crosses ₹800 crore milestone in FY 2024–25, sets ₹1,000 crore target for FY 2026

• Plans to expand retail presence from 3,000 to over 30,000 stores in the next 18 months

• Entry into ASP category above ₹2,000 with design-based product line

• Commitment to invest ₹25 crore in R&D and deep tech innovation

• Plans for a global launch in the USA, Europe, Southeast Asia, and East Asia by 2030

Mumbai, August 2025:
India’s fastest-growing wearable brand, Bolt, has now embarked on a new journey under the name GoBolt. Along with the new name comes a fresh logo, a sharper business strategy, and major investments in technology, design, and retail. This transformation follows the brand’s remarkable success in FY 2025, where it achieved a turnover of ₹800 crore — double its earnings in just two years. GoBolt now aims to cross the ₹1,000 crore milestone in FY 2026.

In today’s digital era, customers live fast, think ahead, and don’t wait for permission to make decisions. They seek brands that match their pace — and GoBolt has entered the field with exactly that speed and mindset.

The word “Go” symbolizes the spirit of change — speed, passion, and transformation — all at the core of the brand. This shift reflects across every aspect of its business strategy, from product design and retail expansion to global identity and customer experience.

GoBolt’s new logo embodies this vision. It features two symbols — a screw head and an arrow. The screw represents the brand’s inner strength, innovation, and attention to detail, while the arrow, tied to the word “Go”, reflects forward-thinking technology and a drive toward change. Together, they capture GoBolt’s essence and future direction.

GoBolt Co-founder Varun Gupta said:

“Bolt has never been just a brand for me; it was a passion project I started from zero, built with heart, hard work, and trust. GoBolt is not just a new name — it’s a personal milestone.”

He added:

“We are completely transforming our approach, work style, and brand-building philosophy. GoBolt is a brand that perfectly matches the speed and style of today’s youth. This change isn’t just about a name — it’s about a mindset committed to moving fast, thinking big, and taking Indian innovation to the global stage. For me, this isn’t about keeping up with change, but leading it. GoBolt is a new identity, a fresh start, and a bold step toward building a global Indian tech brand as fearless as today’s young generation.”

GoBolt is now entering the premium segment with products priced above ₹2,000 ASP, focusing on design, wearables, fashion-aligned audio devices, and tech-based personal gear. To strengthen its premium positioning, the brand will prioritize product innovation, Gen Z design preferences, and omnichannel presence.

Over the next 18 months, GoBolt plans to expand its retail network from 3,000 to over 30,000 stores, covering general trade, modern retail, and experiential formats. This move is expected to significantly boost revenue, with offline sales becoming a core part of the business.

The company has allocated ₹25 crore for research and design innovation, aiming to become an AI-first company, develop smarter hardware, deeply integrate software, and deliver a seamless user experience. Engineering and design teams will be further strengthened to achieve this goal.

GoBolt is also preparing for its international expansion, set to begin next year, starting with the USA, Europe, Southeast Asia, and East Asia. The brand’s new identity has been crafted to appeal to both Indian and global audiences, with the vision of establishing GoBolt as a future-ready personal tech brand.

GoBolt Co-founder Tarun Gupta said:

“We’re ensuring that every touchpoint of our business delivers a premium experience to customers — whether it’s the retail store, packaging, or the product itself. Our growing retail network, strong product lineup, and international expansion strategy are driving us toward our next growth phase, where our goal is to reach ₹2,000 crore by 2030.”

The company is also focusing on partnerships that merge technology with pop culture. Limited edition design-first products are being launched, with the recent Mustang collaboration marking a significant step in this direction.

This transformation reflects GoBolt’s ambitious vision to become one of India’s most prestigious personal technology brands, laying the foundation for a future IPO and sustained global expansion.