Bank introduces Concierge Services forAU ivy and AU Eternity Customers -

Chandigarh, April 17, 2025 – AU Small Finance Bank (AU SFB), India’s largest small finance bank, has announced the launch of an exclusive Concierge Service for its premium banking programs – AU ivy and AU Eternity. These bespoke banking programs aim to provide best in class curated services that go beyond banking for the AU SFB’s affluent clients.

The Concierge Services offer a range of assistance, catering to diverse needs and preferences. From arranging travel plans to exotic destinations and scheduling appointments to handling everyday tasks, AU SFB services aim to provide seamless convenience and lifestyle offerings at fingertips. It is designed to assist AU premium clients with swift and effective assistance, redefining the customer experience.

With this offering, AU SFB reinforces its commitment to delivering differentiated value and personalized service that goes beyond traditional banking.

AU ivy and AU Eternity Redefine Banking with Bespoke Privileges for UHNI Clients:

Ø Global Travel & Luxury Stays – Exclusive partnerships for seamless domestic and international travel, including luxury hotels and villas.

Ø Overseas Education Support – Comprehensive assistance for students, from research and planning to pre- and post-departure support, in collaboration with trusted partners.

Ø Dining Privileges – Access to premium dining offers and bespoke culinary experiences through preferred partners.

Ø Airport Services – Complimentary domestic cab transfers, premium lounge access, and personalized meet & greet services for a hassle-free travel experience.

Ø Golf Benefits – Entry to premier golf courses via trusted service providers.

Ø Shopping & Gifting – Special offers with luxury brands, invitations to exclusive store launches, and access to limited-edition products.

Ø Luxury Privileges – Access to high-end experiences, including private sessions with celebrity chefs and mixologists, limousine pick-ups, yacht charters, and more.

Ø RSVP Events: Invitations to prestigious events, including sit-down dinners, cookout evenings, and private screenings.

Ø Digital Solutions – Cutting-edge digital banking services tailored for UHNIs.

Uttam Tibrewal, Executive Director & Deputy CEO, AU Small Finance Bank said, “We are happy to introduce Concierge Services for customers of AU ivy and AU Eternity banking programs, bringing an array of exclusive lifestyle privileges to our clients. It is our attempt to make the experience fuller and bring the best luxury services to our UHNI clients. Our goal is to provide a seamless and personalised experiences that goes beyond banking to our esteemed clientele. We are confident that our customers will enjoy unparalleled access to luxury experiences and services.”

AU SFB continues to strengthen its commitment to innovation and customer-centric banking, ensuring that the members receive unparalleled services that align with their distinguished lifestyle.