Axis Bank Launches Curated Corporate Salary Program to Strengthen India’s Start-up Ecosystem

Reinforces commitment through flagship ‘Start-up Social’ event in Bengaluru

Nagpur :Axis Bank, one of India’s leading private-sector banks, today announced the launch of its Curated Corporate Salary Program for employees of start-ups under its New Economy Group (NEG). This initiative further strengthens the bank’s commitment to provide customized financial, lifestyle, and wellness services to new-age enterprises and their workforce. It also solidifies Axis Bank’s position as a preferred banking partner for start-ups across their entire lifecycle—from early growth to IPO.

The announcement was made at Axis Bank’s flagship ‘Start-up Social’ event held in Bengaluru — a platform that brings together leading founders, investors, and industry experts to celebrate innovation and collaboration.

About the Curated Corporate Salary Program

Designed exclusively for employees of funded start-ups and digital businesses, the program offers a wide range of benefits centered around convenience, lifestyle enhancement, and financial wellness. These include:

✔ Key Features:

• Zero-balance savings account

• Comprehensive insurance coverage

• Exclusive credit card privileges

• Personalized loan options

• Special lifestyle benefits for Gen Z and Gen Alpha workforce

• Health check-ups, fitness perks, travel, education, and entertainment benefits

Under its ‘Switch to Save’ feature, the program offers exceptional value, allowing employees to save between ₹46,000 and ₹2.4 lakh annually, depending on the type of account. These curated benefits are aimed at improving the financial well-being of every salary account holder under this program.

Leadership Speaks

Vijay Mulbagal, Group Executive – Wholesale Banking Coverage, Corporate Salary, Sustainability & CSR, Axis Bank, said:

“India’s start-up story is ambitious, resilient and globally competitive. At Axis Bank, we are proud to be part of this journey — we serve over 65% of India’s unicorns and support companies from growth to listing. Through our New Economy Group, we are deepening this engagement, not just as a banker but as a growth partner. This curated Corporate Salary Program is another significant step towards empowering the people driving the digital economy. It offers a comprehensive suite of benefits, including insurance, home loans, credit cards, and lifestyle privileges with exclusive discounts tailored for the new-age workforce.”

Sanjeev Bhatia, President & Head – New Economy and Multinationals Coverage, added:

“Start-ups are redefining employment in India with highly skilled technology professionals. Our curated Corporate Salary Program is designed to meet their unique needs, combining everyday banking with differentiated lifestyle benefits. This initiative complements our other offerings such as Start-up Cards, working capital solutions, capital market access, banking APIs, and Burgundy Private solutions for founders — ensuring we support companies at every growth stage.”

Empowering India’s Innovation Economy

Axis Bank’s New Economy & Financial Sponsors Group (NEGFS) is dedicated to meeting the banking needs of start-ups, venture-backed companies, and investors. With a strong presence across all major innovation hubs, the New Economy Group currently serves over 45% of funded start-ups (Series A and above).

It offers a complete range of products including:

• Digital transaction banking

• Treasury services

• Corporate credit cards

• Wealth solutions for founders

The New Economy Group also goes beyond traditional banking by offering deep API integrations and building strategic partnerships with start-ups, enabling them to leverage the strength and trust of the Axis brand.

Axis Bank’s Start-up Social Platform, run by the New Economy & Financial Sponsors Group, has become a leading networking forum for the start-up ecosystem, connecting founders, VCs, and ecosystem players with each other and with the bank’s leadership team.