46 Lakh Weddings in Just 45 Days This Year: Senco Gold & Diamonds Unveils Its Grand ‘Wedding Vivah Collection’ with Exciting Offers

Customers can now enjoy special offers on Gold, Diamond, Platinum, Silver, Gosiap and Gemstone jewellery, along with a chance to win jewellery worth ₹10 lakh

Patna: With a legacy of 85 years, India’s leading jewellery retailer, Senco Gold & Diamonds (Senco), has launched its exquisite ‘Wedding Vivah Collection’ along with attractive festive offers for the wedding season. This exclusive collection has been specially designed for beautiful brides and features stunning jewellery crafted in Gold, Diamond, Platinum, Silver, Gosiap and Gemstones with exciting benefits. With a presence of over 192 showrooms across the country, Senco is one of India’s largest pan-India jewellery retail brands, headquartered in Eastern India—synonymous with trust, tradition and fine craftsmanship.

According to a recent report by Confederation of All India Traders (CAIT), India’s wedding season is not just a grand celebration but also a powerful economic driver. While the world is gearing up for Black Friday, India is celebrating weddings at full scale. Within just 45 days, 46 lakh weddings are expected to contribute ₹6.5 lakh crore to the Indian economy. CAIT’s “Vocal for Local Weddings” campaign has significantly reduced the use of Chinese lighting, artificial décor and gift accessories, benefiting traditional artisans, jewellers and local manufacturers with large-scale orders. This shift reflects the growing strength of India’s local manufacturing and craftsmanship.

Senco’s ‘Vivah Collection’, featuring renowned Bollywood actress and brand ambassador Kiara Advani, beautifully blends traditional designs with modern style. The collection includes an extensive range of necklaces, bangles, earrings, rings, pendants and other jewellery pieces—each reflecting the grandeur and glamour of weddings.

Speaking on the occasion, Ms. Joita Sen, Director & Head – Marketing and Designs, Senco Gold & Diamonds, said:
“We are delighted to present our spectacular wedding collection for the upcoming season along with exciting offers. Every exclusive design is meticulously crafted by our skilled artisans. Our objective is to attract customers with beautiful designs along with attractive discounts. The wedding season is a time for families to come together, and to enhance their celebrations, we have introduced a range that caters to every preference while remaining affordable.”

Commenting further, Mr. Suvankar Sen, MD & CEO, Senco Gold & Diamonds, said:
“To make the wedding season even more joyful, Senco Gold & Diamonds is offering attractive discounts on making charges for Gold, Diamond, Silver and Platinum jewellery, along with special offers on Diamond, Gosiap and Gemstone purchases. These exclusive benefits are designed to enhance the customer experience, helping them easily select their favourite pieces from our wide collection and enjoy gifting.”

Customers can avail of these exciting offers at all Senco Gold & Diamonds showrooms from 14 November to 14 December 2025, as well as on the online platform sencogoldanddiamonds.com. Key offers include:

• Up to 20% off on Diamond value

• Up to 35% off on making charges of Gold jewellery

• 0% deduction on old Gold exchange

• Up to 15% off on MRP of Gosiap jewellery

• Customers with a minimum bill value of ₹5 lakh get a chance to win jewellery vouchers worth up to ₹10 lakh

Additionally, special wedding bundle package offers start from ₹5 lakh for 22-carat Gold jewellery and from ₹3 lakh for Diamond jewellery, ensuring options for every budget.