‘Steelage Mahotsav’ begins in 100 cities of India — Jewelers being made aware of BIS-certified physical security solutions

Ludhiana : In the field of physical security solutions, the globally renowned brand Gunnebo has been manufacturing in India for over 90 years through its leading brands Steelage and Chubbsafes. From August 1 to August 14, the company is running its flagship marketing campaign, ‘Steelage Mahotsav’.

The objective of this campaign is to create awareness among jewelers across the country about BIS and BIS-certified safes, certified strong room doors, and certified vaults. The campaign is being conducted in more than 100 cities, making it one of the largest on-ground marketing campaigns ever in the physical security solutions industry.

The primary aim of Steelage Mahotsav is to educate jewelers on why BIS-certified physical security solutions are essential and how they can choose the right safe, vault, strong room doors, and high-security locks for their jewelry stores.

As part of this Steelage Mahotsav campaign, running nationwide from August 1 to August 14, an on-ground activation was successfully held in Ludhiana on August 13, with the support of Gunnebo’s local channel partners.

The campaign featured live demonstrations, expert-led discussions, and interactive sessions, through which jewelers were informed about how physical security solutions can enhance the safety of their businesses.

To further strengthen brand presence and engagement, ground-level brand activations were carried out during the campaign, including specially designed product vans and exhibitions of BIS-certified safes at brand stores in key cities.

During the Ludhiana event, the All India Swarnkar Sangh met with the Gunnebo team and honored them. They appreciated the team’s contribution to promoting safe and certified security solutions in the jewelry business.

Sharing his thoughts on the campaign, Anirban Mukhuti, Head of Marketing and Product Management, Asia, Gunnebo Safe Storage, said:

“Steelage Mahotsav is a pan-India campaign aimed at connecting with the jeweler community of India and raising awareness about BIS-certified physical security solutions. Such a large-scale on-ground marketing campaign is happening for the first time in the physical security industry. With the support of all our channel partners, we are striving to reach jewelers in every major city of the country.”

In the coming days, Steelage Mahotsav will be organized in other key cities across the nation to inform traders about BIS-certified security solutions for protecting their businesses and to make these solutions available in their own cities.